Automate replies Comment to DM
Send a DM to everyone who comments on your reel
Someone comments “LINK”. A second later the link is in their DMs, written in your words. You set it up once, then go film the next one.
Quick answer
Instagram comment to DM is an automation that sends a private message to anyone who comments a keyword on your post or reel. With DMChat you pick the post, the word (like LINK or GUIDE) and the message. It runs on Meta’s official API, and it’s free for 1,000 DMs a month.
Comment on your reel
2 min How to set it up
How to auto DM people who comment on Instagram
Pick the posts
Choose one or more reels or posts from your grid. Reels, carousels and photos all work.
Pick the keyword
LINK, GUIDE, an emoji, or reply to every comment. Matching ignores caps and works in any language.
Write the DM
Your words, a button with your link, and an optional public reply under their comment. Turn it on.
What you can do with it
Only what’s live today. Paid-only items are marked.
DM with a button
Send a message with a link button, so people tap once instead of copying a URL.
Public reply variants
Reply under the comment so others see it works. Rotate between variants so replies don’t look copy-pasted.
Free: 2 · Influencer: 10Followers-only links
Ask people to follow before the link unlocks. We check the follow for real, then resend.
FreeCollect emails in the DM
Ask for an email or phone number before sending the link. Leads land in your Contacts.
Free: 50 leads/moFollow up
Message people again if they go quiet, inside Instagram’s 24-hour window. Stops when they reply.
InfluencerSpam stays out
Spam and abusive comments get no DM, even if they contain your keyword.
FreeWhat’s included on each plan
| Comment to DM | Free | Influencer |
|---|---|---|
| DMs a month | 1,000 | Unlimited* |
| Automations | 5 | Unlimited |
| Public reply variants | 2 | 10 |
| Followers-only links | Yes | Yes |
| Email capture | 50 leads a month | Unlimited + CSV |
| Follow-ups | No | Yes |
| “Automated by DMChat.io” line | Shown | Removable |
*Fair use: above 50,000 DMs a month we pace sends a little slower so your account stays safe. Nothing is dropped or billed extra.
Questions people ask
Short answers, straight from how DMChat works today.
Is comment to DM allowed by Instagram?
Yes. DMChat uses Instagram’s official messaging API, the one Meta approves for business tools. You connect with Instagram login, we never see your password, and every DM goes out from your own account.
Do I need a business or creator account?
Yes, a professional account (Business or Creator). It’s free to switch in Instagram’s settings. You don’t need a Facebook Page.
How fast does the DM arrive?
Usually within a few seconds. On a viral post we pace sends a little so Instagram doesn’t flag your account, and nothing gets dropped.
What if someone comments the keyword twice?
They get the DM once per automation, so nobody gets spammed. On Influencer you can let people trigger it again.
Does it work on old posts?
It works on new comments on any post you pick, old or new. Instagram doesn’t let any tool DM people about comments left before the automation was on.
your next reel is waiting
Set up your first comment to DM
Free for 1,000 DMs a month. No card needed.