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40 “comment LINK” captions that actually get comments

Caption patterns for tutorials, freebies, product drops, recipes, coaching and giveaways that make people comment your keyword, plus what makes the good ones work.

By the DMChat teamUpdated Oct 23, 20266 min read

On this page
  1. What the good ones have in common
  2. Tutorials and how-tos
  3. Freebies and lead magnets
  4. Products and drops
  5. Recipes, fitness and wellness
  6. Coaching, courses and services
  7. Giveaways, events and community
  8. Curiosity and behind the scenes
  9. Captions that don’t work
Key takeaways
  • Name the exact thing they get, not “more info”.
  • Put the keyword in the first line and on screen. Most people never open the full caption.
  • One keyword per post, short and easy to spell.
  • Tell them where it arrives: “it’ll be in your DMs”.

What the good ones have in common

A caption that gets keyword comments does three jobs in one line: it says what they get, the word to comment, and where the thing arrives. Everything after that first line is optional, because most viewers never tap “more”.

  • Specific beats vague: “the 7 shots I use for every product video” beats “my tips”.
  • The keyword is one short word in capitals, so it stands out and is hard to misspell.
  • It promises something they can use today, not a vague “link”.

Tutorials and how-tos

  1. Comment STEPS and I’ll DM you the full step-by-step.
  2. Want the exact settings I used? Comment SETTINGS.
  3. Comment GUIDE for the printable version of this tutorial.
  4. Comment TEMPLATE and the editable file is in your DMs.
  5. Comment PART2 to get the next video before anyone else.

Freebies and lead magnets

  1. Comment FREE and I’ll send you the checklist.
  2. My 30-day plan is free. Comment PLAN.
  3. Comment CHEATSHEET for the one-page version of everything in this reel.
  4. Comment EBOOK and tell me where to send it.
  5. Comment WORKBOOK. It’s the same one my paid students use.

Products and drops

  1. Comment SHOP for the link to everything in this video.
  2. Comment DROP to get the link the minute it goes live.
  3. Comment SIZE and I’ll send the fit guide.
  4. Comment CODE for 15% off, sent straight to your DMs.
  5. Comment RESTOCK and you’ll hear first when it’s back.

Recipes, fitness and wellness

  1. Comment RECIPE and the full recipe is in your DMs.
  2. Comment MACROS for the breakdown.
  3. Comment WORKOUT for the full 4-week plan.
  4. Comment MEALPLAN for this week’s shopping list.
  5. Comment STRETCH for the 10-minute routine.

Coaching, courses and services

  1. Comment CALL and I’ll send my booking link.
  2. Comment PRICE for packages and availability.
  3. Comment WAITLIST to get in before the doors open.
  4. Comment AUDIT and I’ll send the free self-audit.
  5. Comment CLASS for the free mini-lesson.

Giveaways, events and community

  1. Comment ENTER to get the giveaway rules in your DMs.
  2. Comment TICKET for the event link.
  3. Comment LIVE and I’ll remind you before I go live.
  4. Comment GROUP for the invite to the community chat.
  5. Comment VOTE and I’ll send the poll.

Curiosity and behind the scenes

  1. Comment GEAR for everything I filmed this with.
  2. Comment BTS for the outtakes.
  3. Comment SONG for the track name.
  4. Comment LIST for every book in this video.
  5. Comment MAP for every spot I visited.

Captions that don’t work

  • “Link in bio”: it adds two taps and a page load to get anything.
  • Two keywords on one post. People mix them up and get the wrong thing, or nothing.
  • Everyday words like “love” or “yes”. Everyone who types them gets a DM they didn’t ask for.
  • Hiding the keyword at the end of a long caption.

Questions

Should the keyword be in capitals?

It doesn’t matter for matching, since DMChat ignores capitals. Capitals just make it easier to spot in the caption and on screen.

Can I use an emoji as the keyword?

Yes. Emoji keywords work in DMChat, and they’re fast to type on a phone. Pick one that people won’t use by accident.

How many keywords should one post have?

One. A single word is easier to remember and keeps everyone getting the right message.

The DMChat team

We build DMChat, an Instagram DM automation tool on Meta’s official API. This guide is based on how creators set up automations in the app. Read more about comment to dm.